This is the Cartier ad/film L’Odyssee de Cartier that made it’s debut in the U.S. (I think), during this year’s Super Bowl. At the time, I didn’t fully appreciate it as it seemed a bit excessive and out-of-place.
However, after watching it again on YouTube, without the distraction of competing chip commercials and amusing talking babies, I have a new appreciation for what Cartier has produced.
Even more interesting, the behind-the-scenes footage describing the making of Cartier’s visionary production is truly fascinating. Filmed with real animals in real locations, L’Odyssee is much more than a “commercial.” It is the history of one of the world’s most renowned brands presented in cinematic form.
The behind-the-scenes footage below is well worth your time to see what went into making this unique production. Among other things, producers had to consider: How will a panther react to seeing snow for the first time?
h/t David Airey
*camille
No, this really has nothing to do with branding. But, the creativity, skill and process needed to create these formidable - yet somehow delicate - sculptures is certainly something to marvel at.
Bicycle chains and other garden variety chain links molded into the human form…Simply amazing…
Click the link to see several more images.
*camille
I have never seen anything quite like these colorful dimensional graphics, created by Moscow’s Sicksystems.
The pieces of each composition is carved with a scroll saw, then hand-painted. The result is reminiscent of a cross between totem pole art and something that could be found in a Transformers movie.
The image of the sneaker piece above was one that I found particularly creative. But, click the link to Core 77 for lots of other examples. Great stuff.
*camille
This is simply a great video I had to share. It’s about, well…the joy of books. Enjoy!
*camille
Inexpensive materials, nice graphics and good execution…you can’t beat that!
*cf
