I missed this video making the rounds online in the last couple of months, so I thought I would share it here, as well.

This is a presentation by Saul Bass to Bell System executives pitching a new identity for the company. It’s a bit long (27 minutes), but very interesting.

In this age of Photoshop and computer mock-ups, it’s fascinating to see how a firm would go about presenting their work in context and making the case for the concept.

This is good stuff - enjoy!

*camille