The clever integration of the missing “i” in the word “THINK” (or, “THNK”) gives this otherwise straightforward identity a visual interest that is rooted in the variations that are possible in its application.
The overall aesthetic is understated, but colorful. It successfully conveys the Amsterdam School as an institution of creativity and expression.
Perhaps I’ve been watching a few too many episodes of America’s Next Great Restaurant(which is as much about creating a strong brand as developing the menu), but this identity package caught my eye.
It’s colorful, fun, and unique enough to make you wonder what the food tastes like. As a bonus, the playful illustrations and bold graphics manage to communicate the in-your-face flavor one expects from a really good BBQ joint.
Just to be absolutely clear: R.A.K. are not about rewarding customers for tweeting / liking your product, and not about giving away lots of free samples (that would be FREE LOVE), but about selected, random acts of kindness (hence the name ;-)
Now is the ideal moment to engage in some R.A.K:
HUMAN TOUCH | Consumers increasingly wanting to see the human side of brands (or if indeed a brand has a human side at all ;-), making R.A.K. more welcome than ever.
PUTTING IT OUT THERE | Audiences publicly disclosing more and more personal information on Facebook, Twitter and other social networks, about their lives, moods and whereabouts, both current and intended, enabling R.A.K. to be more relevant.
PASS IT ON | More consumers than ever are now sharing their experiences with their friends and wider audiences on social networks, meaning R.A.K. can spread far beyond the original recipients.
As always, Trendwatching’s March/April update on consumer trends is an interesting read. I look forward to these every time. Click the link above to read the entire article.
I always enjoy having the opportunity to hear the behind-the-scenes details of the design process. Whether the final product is architectural or graphic in nature, there is great value in understanding - and sharing - the often meandering path that leads to the ultimate design.
Mr. Bierut’s commentary about the inspiration behind the NSW logo is exemplary of the level of thought and creativity that leads to the most successful work.
The importance of serendipity
Connections among people, the report states, are more important than measurable outcomes. That’s “counterintuitive in a world where we’re so interested in metrics and outcomes,” says Patel, but it’s true. When an organization builds a network, people and relationships must be at the center.
Your social media platform may have only a few hundred visitors, but if those people are connecting, that’s far better than having tens of thousands of visitors who don’t interact at all.
“Investing in networks and designing for serendipity is really an investment in a community’s infrastructure,” Patel says. There will be outcomes to measure, he says, but they shouldn’t be the No. 1 goal.
I found this to be an interesting post that attempts to put into words how social media - and our interactions with one another - will change between now and 2015.
Suffice it to say that the idea of predicting the nature of our social interactions four years from now is challenging, at best. However, the article does seem to say that the same things that make for good “offline” relationships are similarly powerful in the online arena.
Though the tools are different, it is still essential to enable individuals to connect, not only with one another, but also with a larger community and sense of purpose.
Target continues to lead the pack among retailers in their attention to design. This booklet, put together for the Winter Xgames, is no exception. Designed by in-house designer Aaron Melander, the “Field Guide” is chock full of pretty!
It’s not quite Easter, but that’s a good thing: plenty of time to test out one’s egg-coloring skills! The packaging of these coloring kits, by Hatch, is quite inspiring. Maybe this is the year we all move beyond splotches and stripes…
This short video does a pretty thorough job of explaining the various responsibilities and skills offered by graphic designers. It is interesting to listen to how each designer outlines what they do and how they do it.
The design of this label is obviously elegant and beautiful, in addition to the aesthetic qualities, I was intrigued to read that it was produced using the “Flexo” print technique.
I must admit that I was not familiar with this type of printing, so a quick search revealed the following description (via Wikipedia):
Flexography (often abbreviated to flexo) is a form of printing process which utilizes a flexible relief plate. It is basically an updated version of letterpress that can be used for printing on almost any type of substrate including plastic, metallic films, cellophane, and paper. It is widely used for printing on the non-porous substrates required for various types of food packaging (it is also well suited for printing large areas of solid color).
So, there you go. Perhaps we learned something new together…
Dig for Fire is a video production company that originally caught my eye because of their use of video in the background of their website home page (digforfire.tv). Perhaps I’m late to the party, but I had not seen that technique before.
In any case, I thought I would share images of the various identity materials developed for the company. There is a nice amount of variation in graphics, visual textures, and types of materials that is atypical for the average corporation. Everything works together quite well.
There is something to be said for restraint in design. Pentragram’s re-design of the periodical, First Things, is eye-catching for its bold use of color; but the imperfect illustrations featured on each cover are equally engaging.
Further, the attention to detail is evident in the elegant curves of the “R” and “N” of the publication title, and the structured layout of interior pages (click the link above for images).
I would imagine that seeing these covers on the shelves in 2010 made more than a few passersby stop and have a look.