According to Brandchannel: “After 18 months of development, Budweiser is getting a new logo, can and packaging design…”
The results of this process include updates to the Budweiser “bow.” It has been given some new dimension, which certainly helps make the packaging more interesting, I think. But, my favorite part of this brand re-fresh is the incorporation of the crown symbol into the pop-top of the can.
As Mies van der Rohe said, “God is in the details,” and that crown-shaped cut-out in the tab might be the one thing that survives the next round of re-design when the time comes.
To put it simply: these are fantastic illustrations. Fun, colorful, and contemporary. I’m tempted to write a children’s book about each one. “Spencer was more than just your typical well-heeled rooster…”
See more images at the link!
Typically, logo designers working with Regular Businesses design with practical considerations in mind: “What does this look like in one color?”, “Does it fax well?”, “Can it be executed consistently across all media?”, etc.
In an interesting (and well-executed) switch, the designers of the new logo for the National Maritime Museum thought outside of the logo box and created a very appropriate and beautiful 3-dimensional “splash” identity that is a pleasure to see in all its different uses (click the link to see images). As a bonus, the hidden imagery in the rendering makes the mark all the more fun to take in (do you see the ‘crown’ representing the Queen?).
While this is not necessarily the most practical of designs, I look forward to seeing how the identity is used over time…and whether it inspires more experimentation with the definition of a “logo.”
The simple illustrations featured on this set of cards for an Italian eatery (Pronto) in Moscow are pleasantly executed and, presumably, let the food do the talking.
Though Pronto is a chain of restaurants, the stationary gives a sense that there is an old-school chef carefully preparing each and every dish.
Drink coasters have become the perfect canvas for compact works of art. And, the thick stock provides a great opportunity for experimenting with letterpress and embossing techniques, as well.
This calendar project, for Meadowlark Creative, is a nice collection of playful illustrations to be enjoyed year-round.
This is a slight departure from my normal posts, but I thought I would share a few photos from my recent trip to the arctic…Enjoy!
*camilleJust your *typical* Alaskan backyard S’mores in the making (best served with Nutella) The beaches of Kenai A sunny day in Homer and a good time for Halibut
The post linked above is a great overview of Pentagram’s design work for the 11-year (so far) project Friends of the High Line. The group’s efforts have been dedicated to the preservation of a length of raised train tracks in New York City, called the “High Line.”
Friends of the High Line succeeded in their work and this pedestrian-friendly attraction is now one of the favorites among tourists and, presumably, New Yorkers alike. The team at Pentagram must be proud to have played a part in such a terrific cause.
To paraphrase the famous movie line: “If you don’t tear it down, but make it stunning instead - they will come.”
Many more images at the link…