100 THOUGHTS | What is Branding?

A student at SVA gathers thoughts from 100 design-, brand- and marketing-types to answer the question “What is branding?”

100 THOUGHTS | What is Branding?

A student at SVA gathers thoughts from 100 design-, brand- and marketing-types to answer the question “What is branding?”

GRAPHICS + FUNCTION | Bill’s Fried Chicken Menu-Fan

GRAPHICS + FUNCTION | Bill’s Fried Chicken Menu-Fan

Bill's Fried Chicken - menu fan

Via: Art of the Menu: Bill’s Fried Chicken.

Bill’s Fried Chicken (in Mississippi) features a functional and colorful menu — it doubles as a fan. It’s a great idea and a clever cultural reference to the American South.

The menu items themselves are listed in a clean, straightforward layout on one side of the fan, while the opposite side features hand-drawn graphics of various southern references.

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LOGO + ENVIRONMENT | Chili’s Gets an Update
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Chili's Logo and Remodel

Chili's Logo and Remodel

In case you missed it (or haven’t seen this in your area yet), the Chili’s chain is implementing a nice new update to the corporate logo, as well as the classic — but no-longer-interesting — restaurant environment.

The “chili” icon has become more prominent and the wordmark has a new look, as well. In addition, the restaurant facade and interior have a fresher, more lively feel to them. From the colors to the furniture, everything has a lighter feel to it.

All in all, this is a welcome revamp in my book.

*camille

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PACKAGING | Bunches & Bunches Snaps Packaging
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Bunches & Bunches Snaps Packaging

Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging

Letterpress, offset printing, warm colors and touches of embossing give the packaging for Bunches & Bunches’ Snap cookies the gourmet aesthetic intended.

Despite the high-end look, the packaging was completed with budget in mind — simplifying the production details of the box itself, achieving a ‘premium’ feel with printing and finishing techniques. The overall effect is tailored, elegant, and very successful.

*camille

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RESTAURANT + BRAND | Don Belisario
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Don Belisario Restaurant Logo and Identity

Don Belisario Restaurant Logo and Identity

Don Belisario Restaurant Logo and Identity

Fun illustrations and the thoughtful integration of design details, typography, color set the scene for Lima, Peru’s ‘Don Belisario’ restaurant.

The namesake, Don Belisario, is a well-heeled rooster, and portraits of his equally attractive family are also displayed in the restaurant. Throughout the space, it’s clear that the design team sought to — and succeeded in — telling a playful story to create the identity for the establishment. Everything from the napkins to the glassware to the seating feature some element of the Don Belisario brand, creating a truly unique atmosphere in which to share a meal.

*camille

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ARCHITECTURE + GRAPHICS | Pajol Kindergarten - France
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I’m a sucker for interesting, bold, and not-too-kiddie environmental graphics in schools. This project, for an elementary school in France, fits the bill on all fronts.

The dynamic stripes of color are wonderfully integrated throughout the school - in both interior and exterior applications. Click the link above to see the original post (and additional images) by Graphic Ambient. The best part of the project may be the fact that the school is like a candy-colored oasis in the middle of a dirt-filled construction zone.

I can’t speak to whether the classroom spaces function in an optimal way, but, regardless, I find this to be an example of the the unique design touches that can add a bit of oomph to educational facilities. Good stuff!

*camille

(H/t David Airey)

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PRINTI | Salla White Wine Label
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Quick post: The contrast presented on this label caught my eye. The minimalist white label and sans serif font, juxtaposed with the energetic illustration of the horse head finished in a glossy varnish make for an interesting composition. The mane of the horse, in particular, gives life to what might otherwise be a very static design.

*camille

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DESTINATION BRAND | The Geometries of Shrewsbury, England
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With a nod to the architecture of the town of Shrewsbury, the identity created to represent its people and businesses makes a bold and aesthetically pleasing statement.

The versatility of the geometry is well-balanced by the stark black and white palette - it’s a cohesive and interesting language. And, although the town (and its architectural patterns) date back to the 16th Century, the new brand is very much contemporary.

In my opinion, this is one of those projects where the designers got it just right! (And I would *love* to have a card and brochure for my own collection of cool design stuff…)

See several more images at the link!

*camille

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PRINT | Tastefully Ornate Business Cards
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The tastefully designed business cards for rug designer Julie Dasher feature patterns from her designs. The front of the card features a different color from her brand’s identity, while the back is printed tone-on-tone in a soft off-white color.

Overall, the effect is one of richness and sophistication - offering a peek into the products (and designer) behind the cards.

*camille

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PACKAGING | Hatziyiannakis
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Via Lovely Package: “Brief: our product is strange and unique. We want to make this clear.”

There’s something refreshing about that approach to a project, no? :)

*camille

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BOTTLING + BRAND | Frem Soft Drinks
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The one-color labels for the Frem product line allow the colors of the drinks themselves to add the “flavor”, so to speak. The Frem wordmark and accompanying typography combine for a nice composition.

*camille

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COLOR | Fancy Pants Wine
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Colorful, elegant wine labels for Fancy Pants - geared toward a young, female market.

Objective achieved?

*camille

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